We spent our fourth and fifth day in Milan cycling around the city to the endless installations and exhibits in showrooms, galleries and warehouses. Everyone wants to get in on the action: Vivienne Westwood hosted a cocktail party to promote British design and BMW commissioned Ronan and Erwin Bouroullec, French furniture designers, to create an installation in a convent courtyard to promote sustainable mobility.
But this is where the soul of the interior design industry is revealed – students, new designers and emerging companies, who can’t afford a stand on the Salone fairgrounds, showcase their work. And established companies like Moroso transform their showrooms into experiences that educate and entertain. Nendo’s exhibit for Glas Italia showed several prototypes of a series of shelves and tables called Deep Sea. Cassina showed Carl Lagerfeld’s photos of their iconic furniture. Rug maker Nodus took over a convent to show their rugs.
Below is just a taste of what we were able to take in. A few videos to follow.
The Revolving Room by Patricia Urquiola in the Moroso showroom
Deep Sea by Nendo for Glas Italia
Nendo exhibit for Ceasarstone
Nodus rugs in a convent
B&B Italia showroom with new copper finishes
Carl Lagerfeld’s photo exhibit at the Cassina showroom